TOKEN2049 Dubai and Sui Basecamp Highlight Real-World Utility in Crypto

Two major events in the cryptocurrency calendar, TOKEN2049 Dubai and Sui Basecamp, have concluded, emphasizing the shift towards real-world utility over mere hype. TOKEN2049 Dubai attracted over 10,000 attendees globally, featuring prominent speakers such as Arthur Hayes, Sergey Nazarov, and Pavel Durov.

A significant highlight from TOKEN2049 was Telegram’s announcement to share 50% of its ad revenue with creators through the TON blockchain. This move indicates a growing trend of Web2 platforms adopting on-chain economics. Additionally, Tether’s launch of USDT on the TON blockchain underscores a shift towards interoperable and programmable money, which can support various use cases, including media, payments, and decentralized finance (DeFi).

Focus on Scalability and Data Infrastructure at Sui Basecamp

Sui Basecamp concentrated on scalability and data infrastructure for Web3. Mysten Labs introduced Enoki, a suite designed to help enterprises access verifiable on-chain data, and Walrus, a decentralized storage network backed by $140 million. These foundational technologies are crucial for supporting high-speed, transparent ecosystems like those being developed by Alkimi for digital advertising.

During the event, Alkimi CEO Ben Putley addressed the inefficiencies and fraud within the current programmatic advertising industry. He highlighted that up to 47% of ad spending is lost to hidden fees and misaligned incentives. Putley outlined Alkimi’s approach to rebuilding the ad exchange model, aiming for a transparent, efficient, and fair alternative for advertisers, publishers, and users.

Alkimi’s Vision for Decentralized Advertising

Putley also explored how crypto-native audiences respond to decentralized advertising solutions and how Alkimi plans to align with effective Layer 1 infrastructure to support this vision. In a cycle increasingly defined by real revenue and real users, Alkimi is focusing on delivering tangible results, one ad impression at a time.

For more details, the full announcement can be found here.

Why This Matters: Impact, Industry Trends & Expert Insights

The TOKEN2049 Dubai and Sui Basecamp events underscored the growing focus on real-world utility in the crypto industry, highlighting significant developments such as Telegram’s revenue-sharing model on the TON blockchain and advancements in scalability and data infrastructure by Mysten Labs.

Current trends in Web2 platforms adopting blockchain technology show a growing emphasis on blockchain interoperability, which is crucial for enterprises to integrate blockchain solutions seamlessly into their existing systems. This aligns with the news event as Telegram’s integration of blockchain demonstrates the potential for Web2 platforms to adopt on-chain economics, fostering interconnected platforms. Solulab

Experts predict significant scalability improvements in blockchain by 2025, focusing on sharding and sidechains to address transaction congestion. This supports the news event, as Mysten Labs’ introduction of Enoki and Walrus at Sui Basecamp aligns with the industry’s focus on enhancing throughput and supporting high-speed ecosystems. 101 Blockchains

Disclaimer: The views expressed in this article are those of the authors and do not necessarily reflect the official policy of CoinsHolder. Content, including that generated with the help of AI, is for informational purposes only and is not intended as legal, financial, or professional advice. Readers should do their research before taking any actions related to the company and carry full responsibility for their decisions.