KEY TAKEAWAYS
- GAMEE and Azuki have launched ‘Azuki Alley Escape,’ a new interactive game on Telegram.
- The game combines GAMEE’s Telegram-native gameplay with Azuki’s storytelling and community.
- Players can earn and purchase digital items, compete for rewards, and engage with Azuki’s universe.
On December 23, 2025, GAMEE, a subsidiary of Animoca Brands and a leading Web3 gaming platform on Telegram, announced a collaboration with Azuki, a prominent Web3-originated intellectual property. Together, they have launched a new interactive gaming experience titled ‘Azuki Alley Escape,’ now available on Telegram. The game can be accessed here.
‘Azuki Alley Escape’ is an action-packed skateboard runner game where players chase the legendary White Rabbit through the winding backstreets of The Alley, a significant location in Azuki lore. Players navigate obstacles, collect rewards, and compete for leaderboard dominance. The game offers opportunities to unlock premium digital items and rare rewards inspired by Azuki’s unique style and storytelling.
The collaboration combines GAMEE’s expertise in Telegram-native gameplay with Azuki’s rich community and narrative, creating a unique experience that merges engaging gameplay, premium rewards, and community interaction. Martin Zakovec, CEO of GAMEE, stated, “Our collaboration with Azuki represents the next step in Telegram gaming. We’re uniting GAMEE’s expertise in accessible, mobile-first Web3 gameplay with Azuki’s creative universe to deliver something truly unique for players.”
Zagabond, CEO of Azuki, commented, “Azuki is evolving into a full entertainment IP, with our trading card game at the heart of that expansion. Working with GAMEE lets us bring the Azuki universe to Telegram, giving millions of users a fun, accessible way to engage with our world.”
The game features customizable skateboards, outfits, and other digital items that can be earned through gameplay or purchased with Telegram Stars. Players can also compete for premium and limited-edition rewards, with leaderboard events offering exclusive prizes to top performers.
This partnership marks the first collaboration between GAMEE and Azuki, bringing together creative forces from the gaming and digital art worlds to explore new boundaries of Web3 entertainment on Telegram. For more information, visit the official announcement here.
Why This Matters: Impact, Industry Trends & Expert Insights
GAMEE and Azuki have launched ‘Azuki Alley Escape,’ a new Web3 game on Telegram, combining immersive gameplay with Azuki’s narrative universe.
Recent industry reports indicate a shift in Web3 gaming from speculative play-to-earn models to sustainable play-to-own models, emphasizing true NFT asset ownership. This aligns with the launch of ‘Azuki Alley Escape,’ which offers players opportunities to earn and own digital items, enhancing user engagement and retention.
As per insights from Precedence Research, the Web3 gaming market is projected to grow significantly, driven by blockchain adoption and decentralized ownership. This supports the impact of GAMEE and Azuki’s collaboration, as it leverages these trends to expand their user base and enhance the gaming experience on Telegram.
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