KEY TAKEAWAYS
- Coinbase, Ripple, Cash App, and Match Group have launched ‘Scamberry Pie’ to promote discussions on online scam awareness.
- The initiative uses a cranberry tart to highlight scam warning signs, aiming to educate families during the holiday season.
- Industry leaders emphasize the importance of proactive measures and community discussions to combat online scams.
Coinbase, Ripple, Cash App, and Match Group have joined forces through the Tech Against Scams Coalition (TASC) to launch ‘Scamberry Pie,’ a holiday initiative aimed at encouraging families to discuss online scam red flags. Announced here, the campaign uses a unique cranberry tart to spark conversations about online safety.
The initiative addresses the rising frequency and sophistication of online scams, which have targeted more than half of adults worldwide in the past year. The Scamberry Pie, a limited-edition cranberry tart, features slices shaped like flags that reveal common scam warning signs when lifted. This approach aims to break the stigma around discussing scams by turning a familiar holiday moment into an educational opportunity.
Each pie comes with a discussion guide to facilitate deeper conversations and provide resources for staying safe online. The campaign, developed with creative agency Stereo Creative and media agency Noble People, is designed to be shared both in person and online. TASC is also launching a social media effort to bring these conversations into digital spaces.
Industry Leaders Highlight the Importance of Scam Awareness
Phillip Martin, Chief Security Officer at Coinbase, emphasized the need for proactive measures against evolving scam tactics. He stated that the collaboration within TASC allows for a more effective response to these challenges and helps spread awareness among vulnerable groups.
Yoel Roth, Senior Vice President of Trust & Safety at Match Group, noted that scammers often rely on victims’ silence. He highlighted the campaign’s role in breaking this silence by encouraging community discussions that can help identify red flags and protect loved ones.
Dennis Jarosch, Senior Vice President of Engineering at Ripple, pointed out that education is a powerful tool in combating scams. He explained that the Scamberry Pie campaign provides a platform for families to share experiences and learn from each other.
Brian Boates, Block’s Chief Risk Officer, remarked on the exploitation of holiday generosity by scammers. He expressed support for the initiative, which combines technology with educational resources to create multiple layers of defense against scams.
Scamberry Pie Events and Availability
The campaign includes a pop-up Red Flag Café at Unregular Bakery in New York City on December 4, where visitors can pick up free Scamberry Pies while supplies last. Additional events will take place in Los Angeles and London, offering free pies and educational materials to help more people engage in conversations about online safety.
For more information or to reserve a free Scamberry Pie, visit www.scamberrypie.com.
Why This Matters: Impact, Industry Trends & Expert Insights
The launch of the ‘Scamberry Pie’ initiative by major tech companies like Coinbase, Ripple, Cash App, and Match Group highlights a collaborative effort to combat the rising threat of online scams, particularly during the holiday season.
Recent industry reports indicate that awareness of online scams is marked by heightened concern over the role of artificial intelligence (AI) in fraud. This aligns with the initiative’s focus on educating the public about recognizing scam tactics and encouraging vigilance during a time when scams are more frequent and sophisticated.
As per insights from a Feedzai report, the rise of AI-powered scams has necessitated the adoption of AI-driven defenses by financial institutions. This supports the need for initiatives like Scamberry Pie, which combine educational efforts with technology to create layers of defense against scams.
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