KEY TAKEAWAYS
- Chiliz Chain partners with Assetera to enhance the tokenization of real-world assets in sports and entertainment.
- The alliance aims to create blockchain-based fan and investment products, leveraging Chiliz’s technology and Assetera’s market capabilities.
- Future products may include tokenized revenue-share notes and athlete-linked performance bonds, offering regulated investment opportunities.
Vienna, 24 November: Chiliz Chain, a leading blockchain platform for the sports and entertainment industry, has announced a strategic alliance with Assetera, an EU-regulated trading platform specializing in Securities and Real-World Assets (RWAs) on-chain. This partnership aims to expand the RWA and tokenization landscape within the global sports and entertainment sectors.
The collaboration seeks to merge Chiliz Chain’s advanced blockchain technology and sports-centric strategy with Assetera’s distribution network and secondary market trading capabilities. The goal is to create a new generation of blockchain-based fan and investment products.
Thomas Labenbacher, CEO of Assetera, highlighted the potential of this partnership, stating, “The convergence of compliant digital finance and sports engagement is one of the most exciting frontiers of blockchain adoption.” He further explained that the alliance envisions regulated, investment-grade sports securities on-chain, moving beyond traditional fan tokens.
Potential future RWA products include tokenized revenue-share notes tied to broadcasting or sponsorship cashflows, athlete-linked performance bonds, regulated transfer-market investment vehicles, long-term sports IP royalty trusts, and diversified multi-club ownership baskets. These instruments aim to connect fans, institutions, and global investors with the financial core of sports within a transparent and compliant framework.
Alexandre Dreyfus, CEO of The Chiliz Group, added, “Chiliz Chain has always been about empowering fans and brands – now we extend that into the real-world asset layer, creating new opportunities for engagement, investment, and value creation within a regulated environment.”
The partnership will focus on developing and distributing compliant, blockchain-based products linked to sports and entertainment assets. Chiliz Chain will power the issuance and trading of these products while adhering to EU regulatory standards. Assetera’s licensing and infrastructure will ensure safe and transparent investor access.
Both companies will explore fan engagement models that integrate digital finance and loyalty through tokenized participation. Further details and initial joint initiatives are expected to be announced in the coming months. More information can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
The strategic alliance between Chiliz Chain and Assetera aims to revolutionize the tokenization of sports and entertainment assets, expanding the real-world asset (RWA) landscape in these sectors.
Recent industry reports indicate that sports tokenization is experiencing rapid mainstream adoption. This trend aligns with the partnership’s goal to create new blockchain-based fan and investment products, enhancing fan engagement and investment opportunities in sports and entertainment.
According to Sandy Khaund, CEO and founder of Credenza, blockchain is seen as a transformative force in the sports industry, enabling new revenue streams and enhancing transparency. This supports the alliance’s vision to integrate blockchain technology into sports finance and fan engagement, reinforcing its potential impact on the industry.
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